How to Launch a Activewear Line in 2026?

Launching an activewear line in 2026 is exciting — and a little scary. I’ve seen brands succeed by planning simply and testing fast. This guide walks you through the steps I use with suppliers: from choosing fabric to your first small launch, all in plain English. To launch an activewear line: define a clear niche […]
7 Key Sportswear Trends for Global Apparel Brands in 2025

In 2025, sportswear is more than leggings and logos — it’s a story about materials, comfort, and doing better for the planet. I’ve worked with brands that panic about trends. My advice? Watch what customers need, not just what looks cool. Trends matter, but how you adapt them to your supply chain makes the difference. […]